Social media marketing (SMM) is a way to use social media platforms to connect with an audience and promote a brand. It can help increase sales, drive website traffic, and build brand awareness.
How it works
- Create content: Publish high-quality content on social media profiles
- Engage with followers: Respond to comments and messages, like and share user-generated content, and start conversations
- Analyze results: Use social media analytics to understand customer needs and adapt strategies
- Run ads: Use paid ads to deliver messages to a target audience
